Year In Review
In a year like no other, NAISMA continued to push forward and grow its organizational reach. NAISMA’s mission is to support, promote, and empower invasive species prevention and management in North America. Here are a few ways we worked to meet that mission in the year 2020.
NAISMA created a toolkit for agencies, organizations, educators, businesses and individuals to share materials and promote National Invasive Species Awareness Week 2020.
We also hosted a webinar series that saw staggering success with more than 1,500 total attendees.
In 2020, NAISMA signed MOUs regarding use of our PlayCleanGo branding with the National Park Service, U.S. Fish and Wildlife Service, Wildlife Forever, as well as CONABIO (the Mexican government’s agency for conservation and biodiversity) and had major support from USDA APHIS.
In 2020, NAISMA had 424 members, including 64 partner organizations.
New member benefit: First Fridays
NAISMA’s Board of Directors wanted to extend some free online education to the community during this difficult time. In response to the pandemic, we unlocked our webinar library for the month of April. The library is NAISMA’s most popular member benefit and many non-members took advantage of this resource during the month it was available.
Online ISM Training Program
PlayCleanGo® is NAISMA’s outreach and education program. We provide materials to land managers and partner to help educate recreationists on doing their part to prevent the spread of invasive species.
Materials updated or created this year:
- Redesigned PlayCleanGo partner library for ease-of-use and relevancy.
- Launched PlayCleanGo boot brush station with a redesigned sign design and offered full product for purchase.
- Launched “Watch Out!” weed cards.
- Offered Buckthorn Blasters and other prevention tools for sale.
- Updated 9×12 trail sign design.
In 2020, PlayCleanGo reached more than 3 million people through social media and digital marketing.
The Certified Weed-Free Products program is the only program in North America that provides land managers with assurance that noxious weeds will not be spread through the movement of forage, hay, mulch, or gravel brought in to the property. Weed Free Products maintains a list of standards, provides guidelines, and ensures uniform training and participation.