2021 Year In Review
This is the year the North American Invasive Species Management Association (NAISMA) set its course for the coming decade. The association’s board of directors developed a strategic plan to support the individuals and organizations protecting the continent’s lands and waters from invasive species. We continued to expand our reach by improving and adding to already excellent virtual programming. At the same time, we broadened our partnerships, alliances, and fundraising strategies. Finally, we designed better ways to serve our membership, which has doubled in two years.
These strategic goals were developed by the Board of Directors and staff.
Fundraising: Spent 2021 introducing fundraising and development. Reached a Silver-Star GuideStar rating.
GuideStar is the world’s largest database of nonprofit organizations. It provides donors with the information necessary to make smart decisions. With this 2021 Silver “Seal of Transparency,” you can feel confident your donation is going toward important invasive species management initiatives.
Thank you to our 2021 funders, donors, sponsors, ambassadors, presenters, and stakeholders.
I continue to be part of NAISMA because of all the inspiring people that make up its membership, and am inspired by their dedicated work on invasive species prevention, EDRR, and management right across the North American Continent. I have always felt I get much more from NAISMA than I put into it, but still try to contribute as much as I can for as long as I'm able.
24 Free Webinars
PlayCleanGo® is NAISMA’s outreach and education program. We provide materials to land managers and partner to help educate recreationists on doing their part to prevent the spread of invasive species.
Materials updated or created this year:
- Launched the new PlayCleanGo.org, featuring our new spokescreature Steward, blogs by other recreationists, and partner highlights and a “Find My Nearest Boot Brush Station” map.
- Added 200+ graphics to the PlayCleanGo Partner Library.
- NAISMA became owner of, and PlayCleanGo co branded with, the Buckthorn Blaster™. On offer in the NAISMA store, this herbicide applicator for woody invasive plants is a great tool for volunteer events.
2021 was a year of expansion for the Work.Clean.Go. sub-brand. We launched new outreach materials, including videos, to thank field staff and acquaint recreationists with the invasive species efforts going on all around them.
The Certified Weed Free Products program is the only program in North America that provides land managers with assurance that noxious weeds will not be spread through the movement of forage, hay, mulch, or gravel brought in to the property. Weed Free Products maintains a list of standards, provides guidelines, and ensures uniform training and participation.
Two New Partnerships
The National Environmental Coalition on Invasive Species