In preparation for PlayCleanGo Week (June 6–13), Invasives Canada, in partnership with the North American Invasive Species Management Association (NAISMA), is hosting a behaviour change training webinar to help partners strengthen their outreach and engagement efforts through the PlayCleanGo program.

Creating awareness is an important first step, but lasting conservation impact requires motivating people to take action. This webinar will explore behavioural psychology, community-based social marketing strategies, and practical approaches for encouraging stewardship behaviours that help prevent the spread of invasive species. Participants will also learn how these concepts are being applied through the PlayCleanGo program, with insights and tools that can be adapted to a wide range of conservation and outreach initiatives.

Ken Donnelly, Executive Director, Invasives Canada
For more than thirty years, Ken Donnelly has combined research and behavioural psychology to foster positive individual behaviours in environmental conservation. For more than 12 years, his focus has been primarily on the human dimension of invasive species. Ken is a researcher, strategist, trainer, and speaker.